Digital memberships and VIP customers

Digital memberships are the ability to offer customers access to specific services or benefits through a subscription model.

For general information, take a look at the Knowledge Center. In this guide, we’ll go through how to set it up.

Setting up digital memberships

1. Create a “digital” product within your eCommerce platform to represent the membership. Set the product’s price to match the ongoing membership fee. In Ordergroove, set this product to be subscription-eligible and defaulted to subscription.

   The same required data elements must be passed for digital subscriptions as for physical subscriptions. This varies slightly by integration, but usually includes a customer identifier, product identifier, payment token, and shipping address.

2. Design a landing page that promotes all of the membership benefits and allows customers to add the membership product to their cart.

3. Under Subscriptions > Enrollment in Ordergroove, use the advanced editor to create a new offer location for “membership”. You can now make modifications to hide the one-time option for this membership product.

   

4. Under Subscriptions > Subscription Manager in Ordergroove, hide actions from the Subscription Manager that may not be applicable for a membership program, such as Send Now and Change Date.

Below is an example of how to disable the Send Now button for a particular SKU. You can replicate this example on other actions, such as Skip Order, Change Date, and Change Qty.

The example uses legacy Subscription Manager v0 markup, based on the send-now.liquid template described in Send Now. Subscription Manager v25 themes use different templates, so you’ll need to adapt it for them.

{% set current_order_items = order_items | select(order=order.public_id) %}
{% set blockActions = false %}
{% for order_item in current_order_items %}
  {% set product = products | find(id=order_item.product) %}
  {% set blockActions = (blockActions or (order_item.product == "<YOUR_PRODUCT_ID>")) %}
{% endfor%}
<div class="og-send-shipment-now-button">
  {% if blockActions %}
    <button disabled class="og-button og-disabled">{{ 'shipment_send_now_button' | t }}</button>
  {% else %}
    <button class="og-button" type="button" @click={{ 'show_closest_modal' | js }} >
      {{ 'shipment_send_now_button' | t }}
  </button>
  {% endif%}

We recommend that you store and maintain an expiration date for the membership within your customer attributes. You’ll want to update the expiration each time you receive a successful renewal of the membership, to ensure there’s no interruption of the services you offer to your members.